'When I look at the television, I want to see me staring back
at me.' from 'Mr Jones' performed by Counting Crows
vVIDEOGRAPHY - SCRIPTING - CONCEPT DEVELOPMENT - COMMUNICATIONS & MEDIA STRATEGIC PLANNING - POST PRODUCTION & EDITING
CONTENT IS KING
HOW WE CAN ASSIST YOU
Productions has been around for a while; some of our clients go back
more than two decades. We've seen a few pivitol changes take place in
communications over the years and have been compelled to continuously
learn and adapt within this shifting environment. Back in the Analogue
Age things seemed to be much simpler and communications issues more
clear-cut. These days, the Digital Revolution has turned marketing and
communications on their respective heads.
A whole new process is taking place - much of it in the consumer's head. Thanks to the Internet and the World Wide Web, information has become, and is expected to be, a lot more acessible. Companies and institutions have to be more transparent because if they drag their heels in becoming part of this process ... a few mouse clicks is all that it takes for their audiences to inevitably move on to examine what their rivals have on offer.
Increasingly, the consumer makes a purchasing decision or commitment in front of a monitor or smart phone screen, sitting in his or her office or home, in an airport ... or even in grid-locked traffic waiting for the lights to change.
Distance learning is now a viable alternative to the physical classroom. Skills transfer and assessment can take place without learners and students having to travel to distant training centres.
It's in this communications environment that we operate. We produce video to be flighted off various platforms to sell, entertain, introduce, familiarise, train, educate and explain. We are a Cape Town-based operation, and we work extensively around southern Africa.
FarSide Productions 2015
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